the brief

Manage the stand design and logistics for Syngenta’s attendance at the Cereals Expo 2024, with a focus on creating a fresh, interactive, and engaging experience that stood out from previous years.

the how

• Close client collaboration and ongoing liaison

• Site plan development and full stand design, including graphics and crop board placement

• Creative engagement concepts to attract and retain visitor interest

• Full logistics management: stand build, supplier sourcing and coordination, and infrastructure delivery

• Health and safety compliance and on-site management throughout the event

the challenges

• Managing unpredictable weather and unreliable Wi-Fi

• Coordinating complex, overlapping timelines and multiple stakeholders across suppliers and expo organisers

the outcome

• The stand generated exceptional interest and interaction throughout the event

• As part of a product activation, we handed out thousands of donuts, creating a fun and memorable engagement moment

• Our 6ft blue X icon, designed and built specifically for the event, became a standout visual feature on the stand