Just get in the car and drive, right? Wrong. This logistical web of an event is very easy to get wrong if you go with an inexperienced agency as there are so many hidden elements to it. Luckily we’ve managed dozens of successful ride and drive events to a variety of audiences – as part of a press launch; a training programme to the dealer network; a promotional push to prospective customers and as a thank you to loyal customers. Each audience requires a different tone, and a different guest journey. From the actual vehicle logistics, to licence and insurance checks, from state of the art vehicle tracking to creating a road route that offers the guest variation and excitement, right through to contingency plans for someone getting lost, we’ve seen it all. And as a result, we know how to plan, anticipate and execute a first class ride and drive event, allowing us to showcase your cars in the perfect light.